You might be surprised to learn that video is the most effective form of marketing. In fact, studies show that including a video on a landing page can increase conversion rates by up to 80%. Additionally, viewers are 64% more likely to buy a product after watching a video about it.
That’s why businesses are using video more and more to reach their target audiences. And with platforms like YouTube, TikTok and Vimeo becoming increasingly popular, it’s easier than ever to create and share videos with the world.
Although it’s no secret that video is a powerful marketing tool, the extent to which it outperforms other forms of content might surprise you. In order to make the most of this medium and create videos that are both effective and engaging, it’s important to understand how your target audience consumes information. Are they more likely to watch a short, informative video or would they prefer an entertaining one? Once you know what appeals to them, you can start creating videos that capture their attention and drive results.