When it comes to online content, which is more popular: videos or photos?
Surprisingly, video content actually outperforms photo content when it comes to engagement. In fact, according to recent studies, people are 3 times more likely to engage with a video than they are with a photo.
Why is this? Well, there are a few reasons.
1. Videos are more dynamic and engaging than photos.
They can tell a story in a way that photos can’t, and they’re also more entertaining and fun to watch.
2. Videos tend to be more shareable than photos
People are more likely to share a funny or interesting video than they are to share an interesting photo.
3. They also require less effort on the viewer’s part
You can just sit back and watch them without having to click through any slides or images.
So, what are your thoughts? Are you convinced that video is the way to go for content engagement? We hope so! The statistics don’t lie, and with attention spans shrinking all the time, it’s more important than ever to create content that really grabs people’s attention. If you need help getting started or want some tips on how to make your videos even better, we’re here for you. Contact us today and let us show you what we can do!
