The 4 Types of Content Marketing Recruitment Agencies Should Be Using

There are many ways to market your recruitment agency, but knowing which ones to use and how can be confusing when you’re not sure what you’re doing. In this post, we’ll describe the four main types of content marketing that agencies should be using to attract new clients, as well as some examples of each type.

What is content marketing?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. This can be in the form of blog posts, articles, videos, or even infographics.

Person using laptop computer on table

Why is content marketing important?

Content marketing is important because it helps businesses attract and convert prospects into customers and customers into repeat buyers. Unlike other marketing approaches that focus on driving immediate sales, the goal of content marketing is to build relationships with prospects and customers so that they will buy from you in the future.

1. Giveaway your industry knowledge

Industry knowledge is highly valuable to job seekers. So what if you give it away for free? Not only will they love you, but they’ll tell their friends, who will tell their friends and so on and so forth. Job boards are filled with companies looking for talent. Why not use your agency’s content to target those companies that could benefit from what you have to offer them?

2. Show your personality

People hire those they know, like and trust. It’s obvious then that what your potential customers really want to see is not only your company brand but also a glimpse into who you are as an individual and as a business. Through personal, relatable content marketing material, you can tell people about your business in a natural way rather than looking like just another vendor on LinkedIn. Just remember to remain professional!

Cheerful young woman screaming into megaphone

3. Use social media as part of your strategy

With 98% of recruiters saying they use social media for business and 73% saying it helps them fill jobs faster, it’s no surprise that social media is a powerful tool for recruitment agencies. To get an edge over your competitors, you should add LinkedIn, Facebook and Twitter to your strategy. There are many types of content you can share on these platforms, such as: Videos, Images, Infographics, SlideShares and more! Take advantage!

4. Post on sites where recruiters search for jobs

There are a number of sites where recruiters look for jobs and candidates. LinkedIn, Facebook, and Indeed are a few examples. If you want to attract recruiters to your company’s career page, post job ads and information on these sites. Your postings will show up in search results if recruiters search by keyword or category (for example, engineering or IT) so make sure you include relevant keywords in your postings.

One thing content marketing and recruitment agencies share in common is that they are both all about building a connection with your audience, converting them into fans and ultimately getting them to hand over their hard-earned cash in exchange for your products or services. Here at Drew Kirk Productions, we’re adept at creating unique content that has real value to our customers. We can help you create your own fantastic content as well! If you would like us to help you with your content creation, please get in touch with us today!

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